Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT
Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems
Firstlight Media’s microservices-based architecture takes full advantage of Google Cloud capabilities, including:
- Agility to launch services in weeks, rather than months;
- Scalability for cost effective growth with customers’ businesses and support for complex use cases; and
- Extensibility that futureproofs platforms with simplified integrations into best of breed technology solutions, as well as product features that drive innovation and deliver on customer acquisition, retention and revenue.
Recommended AI News: Industrial Internet Consortium Launches IIoT RFP Toolkit
By combining Firstlight Media’s extensive background in solving complex issues for Tier 1 operators with the scale, reach and tools of Google Cloud, Firstlight Media now enables video providers to capitalize quickly and efficiently on new market opportunities in delivering AI/ML-powered personalization and monetization. Customers can leverage Firstlight’s OTT headend in San Diego and digital expertise in the media and entertainment industry to navigate the increasingly complex world of advertising and subscription direct-to-consumer business models with confidence.
Recommended AI News: K12 SIX Joins the Ransomware Task Force to Protect Schools from Cyber Attacks
“For the industry, our partnership with Google Cloud exponentially expands options for new services that can rapidly address viewer demand,” said Andre Christensen, CEO and co-founder of Firstlight Media. “Our customers can leverage three formidable resources—Firstlight Media’s cloud native platform, Google Cloud’s platform, and the technology of other Google Cloud partners—all to create opportunities that maximize the long-term value of each subscriber.”
“Increasingly, media and entertainment need to deliver digital-first experiences to consumers, in person and online,” said Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud. “We’re excited to partner with Firstlight Media to scale and extend their platform on Google Cloud, and help businesses deliver exciting, new digital experiences to consumers.”
Recommended AI News: StackPulse Exits Stealth with $28 Million to Transform IT Service Management