Korean Pop Music Video “Be the Future” Released to Media and Schools to Urge Youth to Stay Safe During COVID-19

Millenasia, a millennial brand for quality Asian content, released “Be The Future,” a K-Pop music video encouraging young people to take measures to prevent the transmission of COVID-19. In releasing the video, the Millenasia Project band urged the world to unite in support of the 1.5 billion learners who have been affected by school and university closures as a result of COVID-19.

The music video — starring Millenasia Project, a project band composed of K-Pop artists AleXa, Dreamcatcher and IN2IT — was conceived by Millenasia and created in partnership with the Varkey Foundation, as a member of UNESCO’s Global Education Coalition.

According to UNESCO, 1.5 billion students and youth across the planet have been affected by school and university closures due to the COVID-19 outbreak. In direct response, UNESCO launched the Global Education Coalition to facilitate inclusive learning opportunities for children and youth during this period of sudden and unprecedented educational disruption.

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Stefania Giannini, Assistant Director General for Education at UNESCO, said, “I am delighted that these K-pop artists have united to send an important message about staying safe during this global pandemic. Our Global Education Coalition is determined to do all it can to facilitate inclusive learning opportunities for the 1.5 billion students and youth across the planet that have been affected by school and university closures due to the COVID-19 outbreak. Crucially, we’re determined to put the teacher voice at the heart of our mission to give every child their birthright; a good education.”

The Varkey Foundation, which established the annual US $1 million Global Teacher Prize to shine a light on the global teaching profession, was also excited to partner on the new music video.

Sunny Varkey, Founder of the Varkey Foundation and Global Teacher Prize, said: “This music video is a fantastic way to ensure important messages about COVID-19 reach young people throughout the world. I am delighted that this video features 2020 Global Teacher Prize finalist Yun Jeong Hyun, highlighting how teachers across the world continue to inspire, even as the world shifts under their feet. Now, more than ever, we must shine a light on the world’s teachers.”

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The music video was created to remind young people that whilst they may not have symptoms of the virus, they can still transmit it to family or extended family members.

This music video offers a candy pink and pastel colored narrative with sassy performances, an adorable Siberian tiger mascot and the bebop spunk expected from Korean pop music. “Be the Future” offers a glimpse of a different time not so long ago, reminding us there is still optimism and small joys even in the worst of times.

“With hundreds of million fans around the world, K-Pop has proven to be a global sound for music,” Keiko Bang, CEO of Millenasia, said. “We really wanted to make sure we were able to use a medium that would be family-friendly, but more importantly resonated with the youth.”

AleXa said, “I strongly hope that this song and its message of health catches young people’s attention. Don’t let the seclusion get you down, it’s important to stay connected to school, teachers and friends.”

This is one of the first times K-Pop has been used as part of a UNESCO initiative and is a tribute to the medium which has accumulated more than an estimated 400 million fans in over 230 countries and regions worldwide. “Be The Future” delivers a universal and profoundly important message that will resonate with people from all walks of life.

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Yeontae of IN2IT said, “My third-grade teacher taught me that at the very least we should all try to make a difference with our lives. Now that we are suffering by COVID-19, I can make a difference by staying at home and caring for my parents.”

The Millenasia Project band was filmed and recorded just outside of Seoul, South Korea in late April with the production exercising best practices for social distancing at work. The music video collaboration was conceived, produced and released by Millenasia in just 4 weeks with composition, lyrics and choreography turned around in just 2 weeks.

Watch the MV here… YouTube: https://www.youtube.com/channel/UCq5OxWksdjOhbN6qpf_fWbQ

Dreamcatcher’s SuA said, “These are difficult times, but I hope everyone will keep their spirits up and I hope our energy in the music video will give you strength.”

IN2IT, Dreamcatcher, and Alexa, based on their international and multicultural backgrounds, from Malaysia to Oklahoma, convey this sincere message in a simple but powerful way.

IN2IT, Dreamcatcher, and Alexa in a joint statement said:

“We urge the world to unite to support the 1.5 billion learners who have been affected by school and university closures as a result of COVID-19. Amidst this crisis the world has discovered new reserves of creativity, compassion and resolve. We must ensure that the impact of the coronavirus pandemic on education actually strengthens, rather than weakens, our resolve to fulfill every child’s right to a good education”.

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