MediaPlatform a Recognized Enterprise Video Platform Leader – Marked the Start of a New Decade in Business Broadcasting

By AIT News Desk On Jan 14, 2020

MediaPlatform is celebrating the substantial role that its services team has played in helping large companies become some of the world’s most accomplished, and ambitious, enterprise video users. MediaPlatform defines ‘business broadcasts’ as a category of premium, internal executive live webcasts where F500 executives expect each employee to receive television-quality experience and data-driven analytics that prove that they did.MediaPlatform customers have been in the vanguard of Business Broadcasting over the last decade, leveraging video for its power to engage, excite and unify their workforces, which often number in the tens of thousands and are located across the globe.

While consumer and collaboration tools have made video use commonplace, delivering premium video securely behind the firewall, where bandwidth is limited, remains a challenge that only enterprise video platforms, like MediaPlatform’s, can solve.

MediaPlatform was one of the earliest Business Broadcasting providers and, over the last decade, has amassed sizable statistics for customer adoption and use of premium executive webcasts. These include:

Customer live webcast volume, which has grown from 250 in 2010 to more than 50,000 by the end of the decade;
Audience data for those live events, which MediaPlatform has provisioned for more than 25 million viewers;
Live webcasts provided as a service, which account for 38% of all live webcasts and are provided by MediaPlatform’s white glove Broadcast Services team;
Recent acceleration – nearly 300% growth over the last year in customer events supported by MediaPlatform Broadcast Services.

“Companies like Microsoft and Zoom are raising video use and awareness within companies and raising requests from executives to harness video for executive messaging,” said Mike Newman, CEO of MediaPlatform. “CEO Town Halls, unlike routine meetings, are high-stakes, high-visibility events that must go flawlessly and they require proven, purpose-built platforms and sophisticated video streaming expertise.

“Because CEO Town Halls have been at the core of our DNA for more than 10 years, we’re proud to have the industry’s most experienced services team because they help ensure that these events are successful and as stress-free for our customers as possible,” he said.

MediaPlatform recently launched its next-generation live webcasting platform, MediaPlatform Broadcaster, which gives producers easy-to-use, browser-based multimedia production capabilities with enterprise-class security and reliability, and the MediaPlatform Event Success Dashboard (ESD), a real-time analytics tool that lets business broadcasters monitor in real time how audiences are reacting to webcast content via an audience sentiment widget that lets viewers to register sentiment votes using intuitive emoticons.

Its end-to-end enterprise video platform also includes the MediaPlatform On Demand video content management portal, and MediaPlatform’s video delivery capabilities including its Smartpath network overlay rules engine for management of failover and redundancy across multiple vendor technologies and the MediaPlatform Edge eCDN.