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Parks Associates: Over 90% of Smart Speaker and Smart Display Owners Have an OTT Subscription

Ce Session at Future of Video Conference Features Executives from ActiveVideo, Caavo, Fandango, and Universal Electronics

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, screen, and device ecosystem in US households at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del ReyCalifornia. The session “CE Platforms and the Video Experience” examines the impact on the video experience and opportunities emerging as consumer adopt and integrate smart TVs, streaming media players, smart speakers, soundbars, and voice assistants into their connected home.

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“Delivering new voice-centric experiences to the large existing installed base of devices in the home, and blending entertainment options across the increasing number of devices, apps, and services, is necessary for improving the monetization opportunities on CE platforms,” said Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.

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“At ActiveVideo our focus is on enabling next-gen pay-TV video services, and we see the integration of OTT applications as key to this. Consumers demand it, and major content providers are creating branded OTT apps to deliver content experiences direct to consumers. We expect this trend will continue and accelerate, which is why we’re simplifying the process of bringing the diversity and richness of the Android OTT application ecosystem to consumers with ActiveVideo AppCloud – a powerful, scalable, cloud-based option for delivering virtualized Android applications as part of an integrated TV user experience,” said Jeff Miller, CEO, ActiveVideo.

Sponsors include Deltatre, Brightcove, Caavo, MediaKind, Penthera, Premion, You.i TV, ActiveVideo, and Friend MTS.

Future of Video: OTT, Pay TV, and Digital Media brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of content, and best strategies for building successful video services for today’s connected consumers.

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