RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global, Mobile and Video Trust Indexes
Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more
RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international. RhythmOne has held the top spot in the GSTI ranking in the U.S. for the past year, and during this period it has also consistently placed in the international GSTI ranking’s top five.
“Our rankings reinforce our commitment to grow the highest quality programmatic marketplace for advertisers and publishers,” said Karim Rayes, Chief Product Officer at RhythmOne. “Our team will continue to provide innovative solutions that drive real business outcomes across all screens, giving advertisers the confidence that they are buying the highest quality inventory available.”
RhythmGuard, the company’s proprietary brand safety technology that is at the core of its programmatic platform, is designed to actively combat invalid traffic and fraud within the RhythmOne marketplace. RhythmGuard’s unique detection algorithms, combined with data and measures from recognized third-party verification partners, help ensure uniform quality across supply and demand partners.
Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms and devices. The indexes rank the relative quality of programmatic advertising sellers based on Pixalate’s proprietary technology that analyzes more than 100 billion impressions.
“Ad fraud continues to be the biggest threat facing our industry, and it is crucial that all programmatic sellers make a commitment to identify and eliminate invalid traffic in our ecosystem,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to see more companies give traffic quality the attention it deserves.”
Pixalate’s GSTI ratings are based on an analysis of reach, ads.txt, masking, invalid traffic and ad viewability. It represents both mobile and desktop web inventory. MSTI ratings are based on an analysis of reach, invalid traffic by type, location and transparency, and represents mobile in-app inventory. VSTI ratings are based on an analysis of video player size, xGRP, xReach and invalid traffic by type, and represents video inventory across screens and devices.