Have you ever engaged your audiences emotionally? Most of the marketers could do this in the given context although not quite easily! Business consultants from across the US, emphasize that, the most meaningful way to engage audiences is through video marketing techniques. Targeting audiences through high value content, can engage them better with the product, while re-enforcing rules for purchase.

Recommended: The Basics Of Using Video To Market Your Business

Do you know that Television is the most primitive form of video marketing? 

Business consultants’ across the globe agree that television remains to be the best audio-visual media that one can think of. As a matter of fact, television remained to be a powerful media, till the advent of social media channels.

Video Marketing: Is it an evolving trend?

A pertinent question put forward by most of the target audiences. Experts had revealed that, video marketing as a practice have evolved largely, and such an emerging trend have raised sales volumes of various products across the globe. Marketing through visual contents have been one of the most versatile formats, be it an animated one or a demo video. Data sources reveal, 85% of the marketers in the USA, have used video ads during the year of pandemic.

Consumers surveyed in the global market, have revealed that, a majority of them prefer short video contents with an engaging aspect.

According to research surveys undertaken by Renderforest, a brand marketing platform, almost 78% of the marketers have been benefited in the US through video marketing during FY 2021.

How can you structure the video contents in order to target consumers?

Business consultants’ state that, marketers in the modern context should actually know how to create focused content to keep consumers engaged. Whether you write blogs, or you upload video contents on social media is a choice you and only you can make. However in order to create engaging video content, please understand the thumb rules.

• Do the creative: This means that, as a marketer you should be able to build a story that weave the customer with your product.
• Opening content in the video is the first and last impression, therefore, think on focusing aspects to generate consumer attention.
• Generate titles and subtitles in English to overcome language barriers across market borders

Can video displays on social media remain to be the most popular?

Creating specific strategies to market your product and services can be really useful. But prior to formulating content marketing strategies, it is important that the marketer identifies channels for content display. A survey conducted on content consumption on popular social media channels like Facebook or Meta, in 2022, revealed that,

• 4 billion viewers watch video contents daily on Facebook
• Mobile based viewership has increased largely during pandemic
• Audio based contents are not popular with consumers
• Videos scripted in local languages are preferred by consumers
• FB captured a maximum ad-spend during 2018 – 20 in USA
• 65% of the total number of viewers in Facebook came from mobile users.
• Consumers take an average of 3 seconds to go through a meaningful sales campaign on Facebook

How can you customize your visual contents to create the maximum impact?

1. Creating a new post within a short period of time can work wonders!
2. Invest in identifying target markets. Create separate consumer groups and position and reposition the product constantly to gain consumer attention.
3. Invest on specific market segmentation strategies to showcase product
4. Study consumer demographics closely before designing tailor-made content strategies
5. Filter contents under display in accordance to consumer needs
6. Optimize the videos through contextual visuals, titles and subtitles or a background narrative.
7. Allow space for so called ‘text heavy descriptions’
8. Allow the consumer with ‘Calls to Action’, (CTAs).
9. Instruct them to:

• Subscribe.
• Follow the landing page
• Share the contents.
• Make comments.
• See and promote the content on a broader perspective.

Conclusion

Video marketing has evolved as a popular strategy to showcase brands on social media. Strategies for video marketing however, vary from one product to another, while investments vary based on the resources deployed. Business experts state that video marketing happens to be one of the best options for product marketers, especially when carefully crafted contents are chosen to be displayed on social media.

[To share your insights with us, please write to sghosh@martechseries.com]