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VERB Partners With The Pittsburgh Penguins To Provide Interactive Sales Technology To Drive Ticket And Merchandise Sales

VERB expects this partnership to be the first of many sports franchises that would use its tools to increase sales and fan engagement

Verb Technology Company, Inc. the leader in interactive video-based sales enablement applications, including interactive livestream eCommerce and shoppable video, webinar, CRM, and marketing applications for entrepreneurs and enterprises, today announced that the Company has entered into a partnership with the Pittsburgh Penguins of the National Hockey League (NHL) to provide its industry-leading interactive sales software to drive ticket and merchandise sales. The Pittsburgh Penguins, known to be one of the most innovative professional sports franchises in North America, immediately saw the value Verb’s technology provides.

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“We look forward to working with Verb to implement their innovative video sales software to enhance our customer reach and fan engagement and drive business in an ever-changing, technologically advancing world,” said Terry Kalna, Chief Revenue Officer of the Penguins.

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“Verb is absolutely thrilled to partner with the five-time Stanley Cup Champion Pittsburgh Penguins to bring our interactive technology to the professional sports world,” said Rory J. Cutaia, CEO of VERB. “We have no doubt that this will prove to be one of many future sports entertainment partnerships for the Company and it speaks to the Penguins’ vision and innovative focus as the first to embrace the interactive sales space.”

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