Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP).
As customers make digital channels their primary mode of engagement with banks, Emirates NBD was looking to leverage customer data across all touchpoints, to understand customer needs and orchestrate contextually-relevant messages at the right time and on the right channel.
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In the future, Emirates NBD intends to use Lemnisk to integrate multiple touchpoints and use its personalization-driven channel orchestration ability to craft unique customer journeys, engage intelligently, and personalize stories with an aim to achieve 75% personalization on the website.
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