Tray.io Appoints Shwetha Shankar as VP of Customer Success and Karishma Mehta as Director of UX and Growth

By AIT News Desk On Mar 31, 2021

In Response to Significant Growth in 2020, Tray.io Expands Leadership Team to Drive Continued Adoption of the Tray Platform and Deliver Superior Customer Experiences

Tray.io, the leader in low-code general workflow automation, announced that Shwetha Shankar joined as Vice President of Customer Success and Karishma Mehta joined as Director of UX and Growth. Shankar brings more than 10 years of experience in customer experience management, customer success, professional services, business operations, and data analytics in the B2B SaaS industry. Mehta has spent more than 20 years designing innovative experiences that synthesize business strategy, user experience, and technical requirements for some of the most recognizable technology brands. Drawing on their deep expertise, Shankar and Mehta will help lead the charge in delivering seamless customer experiences and empowering customers to grow revenue, increase customer retention, and boost operational efficiency using Tray.io’s General Automation Platform.

“Tray.io is a unique company that provides tremendous value to its customers in many different ways,” said Shankar. “We’re looking forward to enabling our current and future customers to get the absolute most value out of low-code automation and cultivating a brand-new generation of citizen automators.”

Prior to joining Tray.io, Shankar led the customer success, professional services, and enablement functions at Medallia, a global experience management company. At Medallia, she scaled multiple business functions across support, partnerships, education, and pre-sales to grow the company’s YoY revenue by double digits. Shankar brings more than a decade of experience leading and scaling B2B SaaS professional services. At Tray.io, Shankar will be responsible for scaling the company’s customer success initiatives by continuing to develop Tray.io’s end-to-end customer support lifecycle and scaling the customer success team to further enhance the onboarding, training, and post-implementation consulting processes for Tray.io’s customers.

“Tray.io has a world-class team and a one-of-a-kind product that gives its users the power to connect anything and solve an unprecedented variety of business challenges with automation,” said Mehta. “It’s an exciting time to join one of the fastest-growing SaaS companies and I look forward to collaborating with Tray.io’s talented team to spearhead new innovation across the business.”

Mehta previously led creative teams at leading SaaS companies including Box, PagerDuty, and Looker, where she drove large-scale corporate rebrands to prepare these early stage growth companies for the enterprise space. Under Mehta’s watch, these companies grew from $20M annual recurring revenue (ARR) to $100M+ ARR. She rebranded their websites, mobile, and product experiences and led growth-based testing, driving 40% more conversions by optimizing the companies’ websites and introducing dynamic personalization. Mehta plans to build and lead a unified brand and customer experience at Tray.io to help customers better engage with the company and drive higher conversions.

“Shwetha and Karishma join Tray.io at a pivotal moment for the company, and their expertise will be critical to our next chapter,” said Rich Waldron, CEO and Co-founder of Tray.io. “Shwetha’s extensive experience scaling customer success programs will be integral to ensuring our customers succeed as they embrace the future of work. Karishma’s expertise working with global B2B SaaS companies will bring a fresh perspective to our brand and creative experiences. I continue to believe that one of the most important factors to a company’s success is its people, so I’m thrilled to see Tray.io continue to develop a deep bench of world-class talent across our organization.”

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