Asset-Map Introduces Signals, an Algorithmic Solution to Proactively Identify the Risk of Disruptive Financial Planning Events

Asset-Map Signals™ Will Help Financial Professionals Diagnose Potential Financial Events That Can Knock a Client off-Course from Their Financial Goals and Prioritize Next Best Actions to Mitigate Negative Household Impacts.

Asset-Map, the premier financial advice engagement experience for financial professionals, announced the expansion of its advice platform with Signals™. Designed to help financial professionals prepare their clients for critical life events, Signals™ looks at a household’s financial preparedness to fund common areas of weakness. Financial advisors are then alerted to where action needs to be taken to strengthen a household’s financial fortitude.

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Signals™ will accelerate conversations between financial professionals and their clients with simple ADA mindful visual keys to alert advisors on up to six threats where clients may be impacted by a financially disruptive event.

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For example, if a household does not have the financial capacity to replace a member’s lost income due to premature death, then Signals will identify the severity of that risk to the professional. This will enable a conversation to address whether action is to be prioritized. Signals will serve as a feedback loop based on all the financial data collected on a household to accelerate which financial planning forecasts warrant prioritization.

Inspired by the 6 Financial Fire Drills framework taught to professionals in Asset-Map’s training programs, the events that Signals™ identifies include:

• Liquidity
• Long-Term Disability
• Loss of Life
• Long-Term Care
• Longevity
• Legal Liability

“Financial professionals don’t need more complexity from their technology, they need solutions that make it easier and faster for them to deliver relevant advice,” said H. Adam Holt, CEO and Founder of Asset-Map. “If the engine light in your car goes on, you know what to check. Signals is designed to give professionals the same experience when providing advice by alerting them to potential perils before they can damage a client’s financial well-being.”

As you’ve come to expect from Asset-Map, Signals™ uses engaging and easily comprehensible visuals to communicate clear-cut risks. The tool shows low, medium, and high risk indicators for each of the six financial threats it analyzes in a household’s financial data.

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