HG Insights, the global leader in market intelligence for technology vendors, announced it has been included as a “Representative Vendor” in the September 2021 Gartner “Market Guide for Revenue Data Solutions.”
The guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritization, and guidance.”
HG Insights provides a data-driven approach to help strategy, sales, and marketing teams perfect their Go-To-Market through fact-based technology insights essential for accelerating growth. By leveraging advanced technology installation insights, contract and spend analysis, and Contextual Intent data, HG Insights provides account-level IT intelligence to size global markets, support territory planning, and target segments with the greatest propensity to buy.
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“HG has over 10 years’ experience helping our customers accelerate revenue by answering the toughest question facing any business today, ‘Where should I allocate my scarce resources for the greatest return?’ Customers routinely tell us how they are accelerating growth and gaining competitive advantage with our insights. ROIs such as cutting cost per leads in half at Alfresco and quadrupling conversion rates at Citrix prove the point,” said HG Insights’ CEO Elizabeth Cholawsky. “We believe our recognition as a Representative Vendor in this Gartner report further reinforces the unique value of our solutions in the marketplace.”
Among its key findings, the guide notes that “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.”
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