Wrike Saves $350k by Consolidating Its Sales Tech Stack with Salesloft, Streamlines Seller Workflow and Increases Seller Productivity

Collaborative work management platform provider achieved exceptional time to value and optimized its sales process to close more deals using Salesloft

Salesloft, provider of the first and only AI-powered revenue workflow platform for global sales teams, and Wrike, an intelligent work management platform, announced results from Wrike’s implementation of the Salesloft platform in early 2023 to consolidate the company’s revenue tech stack and drive efficiency into its sales process.

Wrike has experienced significant improvements in its sales process since implementing Salesloft. Prior to Salesloft, Wrike’s sales tech stack was a collection of single-purpose tools, with every step in the sales journey requiring its sellers to use multiple applications. As a result, sellers were losing significant time doing admin work and toggling among different applications instead of having a singular productive workflow that allowed more time for consultative sales conversations with their buyers. This was misaligned with Wrike’s mission to help its own customers reduce their workflow complexities by bringing everything into a single source of truth.

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Within just nine months of implementing Salesloft, Wrike:

• Created $350K in sales tech stack savings through consolidation
• Achieved nearly 100% submission of sellers’ weekly forecasts
• Followed up with 20% of trial users within 10 minutes of signing up — up from 1% previously
• Elevated email-based cadence open rate percentage from the twenties to the low forties

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“The right partners bring out the best in each other. We were searching for a partner who mirrors unified functionality in the way Wrike does for our own customers’ workflow management needs,”said Stephen Clouse, Director of Business Technology at Wrike. “We found that partner in Salesloft and were able to lean on their dedicated Customer Success team to achieve legendary time to value, resulting in powerful growth in less than a year. Our sellers now have visibility into deals they have never had access to before.”

Salesloft allows Wrike to orchestrate every step of the sales journey — from touching leads quickly to accurately forecasting their pipeline — using the entire Salesloft platform which includes Cadence, Conversations, Deals, and Forecast. Salesloft Conversations uses powerful AI to transcribe, analyze, and summarize every conversation identifying opportunities to execute against their key target markets in both the new business and renewals segments. This offers timely identification in order to execute sales plays at velocity and increase the speed of its go-to-market programs for sellers.

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“We are thrilled to see our platform drive true business impact for Wrike,” said Sam Loveland, chief customer officer at Salesloft. “At Salesloft we will continue to serve our valued customers with the best streamlined application and customer experience to drive increased revenue, enhanced sales insights and actions backed by intelligence, and a culture of predictable sales performance.”

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