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“Robot Venture Factory” Blue Ocean Robotics Acquires Beam Presence Technology

Today, the makers of UVD Robot and Multi Tower Robot has acquired all assets and rights associated with Beam® from Suitable Technologies, Inc. in Silicon Valley. Odense Denmark-based robotics factory Blue Ocean Robotics signed the acquisition deal with the US company – Suitable Technologies. This deal would allow Blue Ocean Robotics to acquire the assets and rights associated with the robot Beam. The execution of the agreement is subject to formal approval in the United States.

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Founded in 2011, US-based Suitable Technologies’ is a recognized leader in the market for telepresence products. The company already provides a wide array of remote interaction units by combining user-controlled device mobility with professional video conferencing for an immersive communication experience. On the other hand, Blue Ocean Robotics almost two years later. Conceived by a team of tech experts — Claus Lenz, Claus Risager, John Erland Østergaard, Lennart Karlsson, and Thorsten Röder, Blue Ocean Robotics has raised $25.3 million in the 3 funding rounds from 4 investors.

The acquisition of the popular telepresence robot adds to Blue Ocean Robotics’ portfolio that also includes products such as the award-winning UVD Robot used to disinfect hospitals, a solution that can now be offered in tandem with Beam.

At the time of this announcement, Scott Hassan, CEO of Suitable Technologies, Inc. said –

“Through our multi-year partnership, I am confident that Blue Ocean Robotics has the commitment, knowhow, and passion to support current Beam customers, acquire new customers, and build the business into new areas.”

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What is Beam Presence Technology for Robotics?

Blue Ocean Robotics CEO Claus Risager said –

“The acquisition of Beam is a good strategic move. However, it is also a challenge we are prepared for, where we are going to create a new setup for production and development and our teams working with sales, support and services will be enhanced as well. So, it’s both a large task for our employees and management and it also requires capital, as we expect the total investment from the parent company to end up amounting to several million dollars.”

The AI world is slowly toward embracing Cognitive Learning, Augmented Intelligence and Simulation techniques to communicate with humans. Beam Presence technology enables Beam users to be present and to interact naturally from anywhere in the world by combining high-quality, lifelike audio and video. This technology assures dependable, effortless mobility with a low-latency transmission for an impactful human presence.

Beam allows users to connect into a remote location and have a presence there via a display, camera, and microphone placed on wheels that the user can physically navigate around, receiving a live video stream from a remote location as it is being explored. Blue Ocean Robotics has been a partner of Suitable Technologies for more than five years, pioneering the emerging technology. 

Beam is a Prolific Robot in an AI-Driven World

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Beam was the first telepresence robot to visit the White House, enabling then-President Obama to meet founder and project coordinator of the Disability and Visibility Project Alice Wong at the 25th anniversary of the Americans with Disabilities Act. The robot has helped Microsoft Research optimize the day-to-day operations across its geographically dispersed engineering teams, enabled VMware employees to work from home 2-3 days a week while maintaining visibility and connection with the corporate office, and provided Michigan State University’s virtual students with an authentic on-campus presence.

“Beam has turned out to add an incredible amount of value to our customers delivering benefits such as reducing transport costs and CO2 emissions while also improving social relationships with better, faster and more frequent communications between people.” – CEP BOR Claus Risager

CEO Claus added, “This has resulted in numerous customers coming back time and again to have more robots installed as Beam can be used in such a wide range of scenarios; from security clearances to touring art museums and trade shows, to medical consultations, allowing sick children to interact with their school and friends.” Blue Ocean Robotics CEO has seen a constant increase in Beam sales.

“The revenue growth and market potential prompted us to move forward from partner to acquire the entire business,” says Risager, emphasizing the great strategic significance of Blue Ocean Robotics now having majority ownership of all its portfolio robots.

Shaping the Telepresence Robotics Industry with Collaborative Efforts

The ‘future’ of Robotics is bright and shiny.

According to a recent study, “The telepresence robots market was valued at USD 148.3 million in 2018, and is expected to reach a value of USD 285.4 million by 2024.”

Tractica forecasts that the annual telepresence robot unit shipments will reach 31,600 by 2020, with cumulative shipments for the 5-year forecast period totaling nearly 92,000.”

“With this agreement, we will own 100% of the Beam business. As a result, we now own both Beam and our UVD Robot a famous award-winning robot used for UV disinfection in places such as hospitals. We are setting up a worldwide distributor network, the production is maturing, and the customer support and service functions are being expanded upon in collaboration with our distributors,” says Risager, explaining how the purchase also marks a change in direction for Blue Ocean Robotics, which until now has mainly been focused on developing its portfolio of robots in collaboration with strategic user clients. “Now the time has come to generate solid global Sales. Both employees, management and the owners are looking forward to this exciting journey.”

Blue Ocean Robotics’ CTO John Erland Østergaard said —

“With the acquisition, Blue Ocean Robotics sees an opportunity to generate additional synergy: “Our development of robots is based on our own in-house created toolbox with reusable technology components. This means that we can build all of our robots fast, inexpensively, and better than others. Some of our robots, for example the UVD disinfection robot, are already equipped with remote controls. With the Beam technology being a big seller in the healthcare sector, we can continue to grow our business within this industry by having our distributors present both UVD and Beam when they visit customers.”

Branded as a “Robot Venture Factory”, Blue Ocean Robotics provides wide-ranging professional services for Robotic development through commercialization and scaling stages. Every robot is placed in its own subsidiary which is responsible for scaling sales, customer service, support and everything else oriented towards global markets and customers. The parent company handles all development and production of robots across the organization. The acquisition of the Beam business, therefore, means that Blue Ocean Robotics has set up a subsidiary, Beam Robots ApS, to manage global sales.

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