Unlocking Creativity: Fy!’s Generative AI Tool Enables Customers to Create & Buy Their Own Masterpiece

Generative AI is in the process of becoming this year’s biggest, most talked-about topic. In the last few years, global AI investment went through a remarkable upswing from $12.75 million in 2015 to $93.5 billion in 2021. And this incredible surge is predicted to touch $422.37 billion by 2028. What’s promising is the fact that $2 billion have already been invested in Generative AI, a massive 425% jump since 2020, reported The Financial Times.

Fy!, the home and living marketplace, has launched its very own generative AI tool which will enable customers to create and purchase personalized art. With this product launch, Fy! has become the first retailer to turn AI-generated art, created by either word prompts alone, or by uploading an existing image, into physical artwork. This launch allows consumers to imagine, create and hang their own art in their homes, unlocking their creativity.

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Speaking about this exciting product, Tom Beverley, Fy! Co-Founder believes that the rapid acceleration of Generative AI has tremendously transformed how people discover, shop, create, and buy online.  At Fy!, the team is passionate about ‘enabling people to feel great about their homes and see this as a step further into the highly sought-after world of personalization’.

Jonathan Thomson, Fy! Co-Founder sees this product as a creative tool, that can equip the users to create any art that they can imagine.

Fy! Studio uses Stability AI’s Stable Diffusion, which enables users to generate their own piece of art from their imagination to be printed, framed, and delivered within a week as a 1-of-1 special edition.

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Stable Diffusion – the Technology Behind the Tool

Fy! is implementing Stability AI’s Stable Diffusion, the text-to-image model that will enable billions across the globe to create beautiful masterpieces within seconds.

With this, Fy! will be able to capitalize on the significant advances of generative AI and make it accessible to a wider, creative audience.

The company’s new product utilizes AI-driven upscaling to produce high DPI images to enable users to purchase a print of their creations in large formats. Fy! Studio enables global customers to access and benefit from the creativity of this technology for free.

For consumers who love a highly personalized shopping experience, this new offering is the ultimate symbol of personalization.

How to Unlock your Creativity?

• Go to the dedicated landing page and type into the prompt box the piece of art they’d like to create or upload an image of their own.
• This can include prompts relating to mediums, taking inspiration from different artists or styles of art, specific tones, or lighting aspects.
• When users click Generate Art, the model will create four totally unique pieces of art, generated using the word prompts alone.
• Alternatively, users can also tap Regenerate Art to re-prompt their word prompts, or re-prompt others’ artworks to refine the image and create never-seen-before art.
• This uber-personalized ready-to-hang artwork can be purchased, printed, and delivered.

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The new era of Generative AI is exciting, enabling consumers as well as brands to enjoy customizations with the finest software and models.