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“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web  One significantly…

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of  Video Advertising…

Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads.…

My father was a real-life “Mad Man”. In case you are not familiar with my reference, “Mad Men” was an American period drama television series created…

Most of you would probably say: you should slash prices to boost sales. However, in reality, promos are often ineffective. 52% of weekly or monthly…

AI in our lives is becoming more prevalent in today’s world. Pretty soon, AI will have our lives in its hands as it will be driving for us, completely…

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The…

As the CEO of Chime Technologies, I now spend a lot of time considering how such technology can impact the real estate industry both today and well…

Despite the advancements of modern marketing, email is still one of the best ways to connect with customers. This infographic highlights eight tips…

Videos have become ubiquitous in the Digital Marketing industry. Whether it’s on a desktop or a mobile phone, there’s a chance of seeing at least one…