Browsing Category
Guest Authors
Guest Authors
Why Playing Video Games Can Help You to Learn
Video games can have a multitude of visual benefits, which also includes the ability to strengthen a so-called ‘lazy eye’.
Gaming has often been…
How SAP S/4HANA Brings AI-Powered Business Capabilities to ERP
Its latest platform S/4HANA, with its numerous benefits, now also has business capabilities enabled by AI, Machine Learning, and Big Data
With…
Halloween Special: Are Your Customers GHOSTING You?
This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers
We’ve all been there: a customer or prospect arises, someone has…
Part 1 of 2: Marketing and Media Execs Face Big Challenges… But AI Has Big Answers
Companies adopting core AI capabilities and applications over the next five years will be positioned for significant gains in productivity,…
AI Must Support Customer Experience Outcomes, Not Just Processes
Artificial Intelligence (AI), machine learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an…
Will Business Development Ever be Automated?
Automation is already here.
At times, it feels as if we’re in a real-life version of the parable of the frog and the boiling water: automation has…
How AI Will Disrupt Retail Brokerages
The retail brokerage industry has historically been boring and traditional. Many behemoths of today were founded in the late 70s and early 80s to…
Is a Virtual Workplace Really Possible?
For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that…
The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success
For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric…
Mining the New Gold- the Smart Way
Data is everywhere – and today, it is everything, the new gold upon which fortunes are made and lost. And inside an organization's collection of data…