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Martech
How the Right Tech Stack Can Help Overcome the Challenges of Hybrid Marketing
Developing a hybrid marketing approach will help you maximize your reach, form better connections with your customers, and improve your ROI. How? Read…
Infobird Announces Acceleration of M***************** to Rapidly Growing New Energy Vehicle Market
Infobird Co., Ltd, a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in …
Frequence Brings in New Adtech Solutions To Help TV Advertising Companies Sell More Linear Inventory
Frequence, a leader in advertising sales automation and workflow software, announced the launch of a unique and groundbreaking new suite of features…
BuzzGuru Adds Instagram Analytics Tool Into Its Influencer Marketing Intelligence
BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands the platform's capabilities with a new tool for…
InMarket President Todd Morris Appointed to Co-CEO to Lead Growth
InMarket, a leader in 360-degree consumer intelligence and real-time activation, announced that President Todd Morris has been appointed to Co-CEO,…
‘Majority of Marketing Departments Rely on Outdated Data and Analytics Practices’ Says Report
Adverity research highlights a disconnect between how analytically advanced marketers think they are and how advanced they actually are
77% of…
Eyezon Expands Product Ecosystem to Bring in Better Analytics for E-commerce Shopping Trends
eyezon, a leading social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product…
Anyword Creates the Future of AI A Conversation With a Computer
Anyword, a data-driven AI copywriting platform capable of optimizing text for a specific audience, has made significant strides in the new era of…
The Third Wave of Video: Connecting Human Behavior with Video Advertisements
Consumers’ video watching behaviors have changed drastically over the last five years but the advertising industry has been slow to adapt. As a…
IAS Report: Mobile Advertising, Social Media Marketing & Ad Fraud Prevention Top Priorities in…
77% of marketers prioritizing mobile, 71% social media
Ad fraud is a key concern across mobile (78%) and social media (86%) environments
Third-party…