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Martech
DoubleVerify will Spend $125 Million to Acquire an AI AdTech Company
The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…
Beat Fatigue: How Do Marketing Automation Platforms Actually Improve Performance using AI?
Today, every marketing leader understands the role of emerging artificial and augmented intelligence platforms in marketing automation. Without access…
Jacuzzi Chooses SproutLoud as Their All-in-One Channel M*****************
When Jacuzzi — the industry leader in premier hot tubs, swim spas, and bath and shower products — needed to revolutionize the way they do business…
Access to Flexible Martech Integrations is Key to CX Success
The marketing technology stacks or Martech stacks owned by modern CMOs are getting more complex and rigid with each passing day. If CX is your key…
Aleph One Acquires Leading Marketing Agency to Elevate Portfolio Companies Marketing Strategies
Aleph One, a venture studio that funds and builds custom software for emerging startups, has announced the acquisition of Some Growth Agency , a…
Understanding The ABC of Customer Data Platforms (CDPs)
Customer Data Platforms (CDPs) have been a game changer in delivering new levels of insight into consumer behavior. But with such a range of…
ChannelMix Becomes First LinkedIn Marketing Partner to Leverage AI for Enhanced ROI Analysis
ChannelMix, the industry-leading marketing revenue generation platform, is proud to announce that it has joined the LinkedIn Marketing Partner…
StatSocial Introduces Breakthrough in Brand Impact Measurement for Influencer Marketing
StatSocial, the industry's only social audience company to offer insights beyond Twitter, launched new measurement capabilities for Silhouette—their…
5 Ways to Use ChatGPT in Marketing and Sales
Last year’s talking points included the pros and cons of AI, but with ChatGPT’s bombshell debut in late 2022, AI has become an even hotter topic in…
MetaRouter Forms Partnership with Merkle|Cardinal Path to Enhance Data Integration and…
MetaRouter is excited to announce its recent partnership with Merkle|Cardinal Path, the world's leading partner for Google Marketing Platform services…