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Browsing Category
Native and Programmatic Advertising
Intent IQ Introduces New Privacy-forward First Party Data Sharing Choice Proposal to Empower…
DSC is an opt-in based solution addressing third-party cookie deprecation, which puts publishers in control of their data and enables advertisers to…
Amazon Brand Advertising Is Booming: Pacvue Report Reveals 41% Increase In Sponsored Product Spend…
Advertisers are spending more on Amazon to reach online shoppers, despite a modest decrease in ROAS and little change in ad efficiency metrics…
AiThority Interview with Anna Luo, VP of Customer Innovation and Marketing at Jivox
Hi Anna, please tell us about your current role and how you arrived at Jivox
I’m the Senior Vice President of Customer Innovation and Marketing at…
What Google’s Announcement Says – And Doesn’t Say – About the Future of Advertising
We are officially entering a new Internet age with Google Advertising - one that puts privacy and transparency at the forefront of the digital…
RedKey RealtyLeaders Launches the Adwerx Enterprise Automated Advertising Platform, Bringing Online…
The Program Ensures That Agents Receive a Comprehensive Digital Advertising Campaign for Themselves and Their Listings, Including Streaming TV…
Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows
H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels…
STN Online Video Platform Helps Las Vegas Review Journal Increase Video Revenue by 536% In New Case…
In year over year results the Review-Journal also saw growth in visitors, video viewership and time on page after adoption of STN Video.…
Adverttu Offers UK’s First Carbon Neutral Transit Media Advertising
Adverttu Earthly partnership helps advertisers to achieve their sustainability goals
Adverttu, the adtech company bringing out of home advertising…
AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM
Hi David, please tell us about your current role and the team. Technology you handle at IBM.
I currently sit as the Head of Product for IBM Watson…
This Is the Year Advertisers Plug Into the Connected Home
By the end of the decade, futurists predict many of us will live in homes where voice-activated controls have replaced switches, touch-sensitive walls…