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Native and Programmatic Advertising
National World Launches New Ad Manager Platform, Powered by DanAds
National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by…
VeraViews Welcomes Hoopla Digital as a Demand Partner
VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced that it had…
Preciso Partners with Shopify; Opens Up Programmatic Market to SME E-Commerce Vendors
Bid-smart DSP Preciso announced the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first…
Top 3 Marketing Trends To Watch Out For in 2023
In the rapidly evolving world of ad tech, upcoming trends play a big part since marketers and brands plan their upcoming digital campaigns with the…
AdTech’s Latest Innovation: Anzu’s 3D Ad Tracking Engine for Advanced Ad Viewability
Digital advertising technologies (AdTech) has always been a center of rapid innovations that pushed the boundaries of audience engagement. It has…
In-game Advertising Company announces the launch of Bidstack Sports
Bidstack, the technology company pioneering native in-game advertising, today announced the launch of Bidstack Sports - a dedicated…
Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan…
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%)
Smartly.io, the leading digital advertising platform…
How A.Team Helped McGraw Hill Build the ‘TikTok for Studying’
Leading global education company McGraw Hill recently launched Sharpen, a first-of-its-kind mobile app that reinvents studying for the social media…
Safe2core Adopts Prostar’s Software to Enhance Operations and Provide Precision to Their Clients
ProStar Holdings a world leader in Precision Mapping Solutions is pleased to announce Safe2core Inc has adopted ProStar’s solution, PointMan to…
IAB Tech Lab Unveils Multi-Year Green Supply Path Initiative to Reduce Carbon Impact of Digital Ads
IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB's Annual Leadership Meeting the launch of the Green…