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Browsing Category
Native and Programmatic Advertising
Lumen Research and Avocet Combine Forces to Drive a New Category in Attention
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe
Lumen…
Treble Announces Formation of Enterprise Technology Practice Group
Treble, a boutique agency with 23 successful exits across its client portfolio, announced the formation of an Enterprise Technology Practice Group.…
Predictions Series 2022: AiThority Interview with Anoop Ramachandran, Chief Technology Officer at…
The dirty open secret of digital advertising is the incredible volumes of wasted ads that are bought in search of every successful conversion. Anoop…
Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand…
Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase…
Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same…
Encompass Streamlines Midwest Footprint to Advance Growth Strategy
Significant counter sales improvements also underway
Encompass Supply Chain Solutions, a leading national provider of replacement parts and supply…
Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for…
Acquisition bolsters capabilities for TV viewer engagement and deeper media insights
Samba TV, the leading provider of television technology and…
VIZIO Unveils Reimagined User Experience and Branding for WatchFree+
VIZIO has unveiled an upgraded design and user experience for WatchFree+, VIZIO’s free streaming service that comes built into millions of VIZIO Smart…
AiAdvertising Campaign Performance Platform Helps Drive Results for Act
The Pioneer in CRM Embracing Artificial Intelligence and Machine Learning to Drive Growth
AiAdvertising, a next-generation AdTech company…
Click Fraud Detection Firm Polygraph Warns Online Advertisers About Fake Leads Scam
Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine
Click fraud detection…