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Native and Programmatic Advertising
Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase…
Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same…
Encompass Streamlines Midwest Footprint to Advance Growth Strategy
Significant counter sales improvements also underway
Encompass Supply Chain Solutions, a leading national provider of replacement parts and supply…
Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for…
Acquisition bolsters capabilities for TV viewer engagement and deeper media insights
Samba TV, the leading provider of television technology and…
VIZIO Unveils Reimagined User Experience and Branding for WatchFree+
VIZIO has unveiled an upgraded design and user experience for WatchFree+, VIZIO’s free streaming service that comes built into millions of VIZIO Smart…
AiAdvertising Campaign Performance Platform Helps Drive Results for Act
The Pioneer in CRM Embracing Artificial Intelligence and Machine Learning to Drive Growth
AiAdvertising, a next-generation AdTech company…
Click Fraud Detection Firm Polygraph Warns Online Advertisers About Fake Leads Scam
Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine
Click fraud detection…
New B2B Intelligence Platform Launched by The Bliss Group and Ringer Sciences
Proprietary Audience Intelligence Provides Unique Insights into the C-Suite
The Bliss Group and Ringer Sciences have announced the launch of the…
Volta’s Consumer Study Reveals Climate Is Top of Mind for 55% of U.S. Consumers and Advertisers Must…
People interested in buying an EV are most concentrated in urban areas, regardless of state’s political leaning, highlighting the criticality of…
Clinch Launches Enhanced Sports API to Connect Advertisers and Fans
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced…
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK &…
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Innovid, an independent advertising platform…