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Native and Programmatic Advertising
Teads Selects Crisp to Revolutionize Digital Omnichannel Media with Shelf Availability Data
CPG brands can now measure “shoppability” and return on advertising spend from omnichannel campaigns
Crisp, the open data collaboration platform…
Schwab Advisor Services Expands Campaign Educating Investors on the Advantages of Working with…
Schwab Advisor Services continues to expand and enhance its trailblazing Independent Difference campaign, an education and advertising campaign that…
Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution
Taboola Header Bidding originally deployed in April 2022.
Taboola’s advantage in the space is its reach to over 500M daily active users…
My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic…
The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless…
Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake
Viant Technology , a leading people-based advertising software company, announced that it is leveraging Snowflake, the Data Cloud company, to support…
Zefr launches Brand Safety and Suitability Reporting (BSRP) on YouTube, Providing Advertisers With…
Zefr's measurement product on YouTube reinforces the industry commitment towards media responsibility
Zefr announced the general availability of its…
MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly…
MGID, the global advertising platform, has announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high…
Narrative Releases Software to Enable Direct Integration with The Trade Desk via Unified ID 2.0
Narrative, the world's #1 data commerce platform, announced a new partnership with global advertising technology leader The Trade Desk, enabling…
Predictions Series 2022: How to Win in an Opt-In Era
The growing patchwork of state privacy laws, along with a possible new bipartisan federal privacy bill prohibiting companies from tracking consumers…
V12, a Porch Group Company, Partners with Strategus to Expand Media Advertising Solution through…
V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in…