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Native and Programmatic Advertising
ShowHeroes Signs Global Carbon Measurement Partnership with Cedara
The strategic partnership with Cedara enables ShowHeroes to measure, reduce, report and share its carbon footprint across the media supply chain.…
Pontiac Intelligence Launches A Connected TV Bidder
Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at …
Carrefour and Publicis Join Forces to Create a Leader in the European and Latin American Retail…
Carrefour Group announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America.…
New in Peach: Send ads to Netflix
Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix's new ad-supported service Basic with Ads.…
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact
The leader in…
Playground xyz Branch Into Neuroscience, Hire Dr. Shannon Bosshard
Appointment of new Lead Scientist will support ad tech vendor’s push into attention-based marketing science arena
Attention-based ad tech vendor,…
Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Seedtag, the leading contextual advertising company, is strengthening their competitive positioning in the U.S. by partnering with attention…
Familiprix Joins Stingray Advertising’s Retail Audio Advertising Network
Stingray, a leading music, media, and technology company, announced that Familiprix has joined Stingray Advertising’s retail audio advertising…
TikTok & DoubleVerify Expand Their Partnership to Provide Post-campaign Brand Safety and…
DV now provides transparency into brand alignment with user-generated videos on TikTok
DoubleVerify (“DV”), a leading software platform for…
AdTonos Produces A Music Video To Popular 80s Song To Mark The Product Launch Of Interactive Audio…
To mark the launch of YoursTruly, AdTonos is hosting an event featuring a recreated music video for the 80s rock band Electric Light Orchestera’s…