Browsing Category
Native and Programmatic Advertising
CTV AdTech Company LightBox TV Raises £1Million in Latest Seed Funding Round
Transatlantic funding round led by FirstPartyCapital and AperiamVentures
LightBox TV, the AdTech company that’s solving fragmentation within the CTV…
Bloomreach Helps Marketers Lower Customer Acquisition Costs with New Snapchat Ad Integration, Using…
Bloomreach, the world's #1 Commerce Experience Cloud, announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration…
Wpromote Selects Unruly as a Preferred SSP
Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation
Wpromote, a top…
MiQ Appoints Transformation Executive as First Global President of Talent and Operations
MiQ, the leading global programmatic media partner, announced that Kristen Stokes has been named Global President of Talent and Operations.
Stokes…
Quality Path Optimization Drives Improved ROI and Supply Chain Visibility: IAS
Integral Ad Science or IAS, a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The…
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad…
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay
GumGum, a contextual-first,…
Lumen Research and Avocet Combine Forces to Drive a New Category in Attention
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe
Lumen…
Treble Announces Formation of Enterprise Technology Practice Group
Treble, a boutique agency with 23 successful exits across its client portfolio, announced the formation of an Enterprise Technology Practice Group.…
Predictions Series 2022: AiThority Interview with Anoop Ramachandran, Chief Technology Officer at…
The dirty open secret of digital advertising is the incredible volumes of wasted ads that are bought in search of every successful conversion. Anoop…
Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand…