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Native and Programmatic Advertising
iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear,…
According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon…
XR Extreme Reach Launches Diversity Analysis Report on Super Bowl XVIII Ads
Research shows this year’s ads skew more male and more youthful – but more inclusive for hearing impaired
XR Extreme Reach, a global technology…
LoopMe Generates Double Digit Revenue Growth and Expands Leadership Team
LoopMe grows workforce by 20% YoY and promotes Rob Cukierman to Chief Product Officer, Brian Bell to GM North America and adds Adam Parker, VP…
How AI and Machine Learning Could Benefit the Video Streaming Industry
The way we consume material has changed as a result of streaming services being a necessary part of our everyday lives. However there are several…
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across…
Sports-First Marketing Strategy: How It Guarantees Long-Term Loyalty in a Post-cookie World
With this year’s sell-out Super Bowl highlighting the importance of a sports audience advertising strategy, data, and programmatic expert Crimtan…
Audyence Launches First B2B Programmatic Platform for Real-Time Lead Generation Demand
Founded and led by digital marketing veterans, Audyence’s Real-Time Demand (RTD) platform leverages SaaS-based automation in the traditionally…
IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta
Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels
Integral Ad Science, a leading…
Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement
Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, announced a partnership with LoopMe for brand lift measurement.
“As Out of…
Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV
The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to…