Browsing Category
Native and Programmatic Advertising
AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity…
DoubleVerify Strengthens ‘Made for Advertising’ with Tiered Brand Suitability Categories
New AI-powered tiered categories allow for even more nuanced MFA content monitoring and protection, serving to boost campaign performance and…
New Study Reveals the Streaming Platforms Americans Hate – Netflix Named no.1
Data reveals the streaming platforms Americans want to delete most - and it’s not good news for YouTube TV
A new study has unveiled the video…
iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear,…
According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon…
XR Extreme Reach Launches Diversity Analysis Report on Super Bowl XVIII Ads
Research shows this year’s ads skew more male and more youthful – but more inclusive for hearing impaired
XR Extreme Reach, a global technology…
LoopMe Generates Double Digit Revenue Growth and Expands Leadership Team
LoopMe grows workforce by 20% YoY and promotes Rob Cukierman to Chief Product Officer, Brian Bell to GM North America and adds Adam Parker, VP…
How AI and Machine Learning Could Benefit the Video Streaming Industry
The way we consume material has changed as a result of streaming services being a necessary part of our everyday lives. However there are several…
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across…
Sports-First Marketing Strategy: How It Guarantees Long-Term Loyalty in a Post-cookie World
With this year’s sell-out Super Bowl highlighting the importance of a sports audience advertising strategy, data, and programmatic expert Crimtan…
Audyence Launches First B2B Programmatic Platform for Real-Time Lead Generation Demand
Founded and led by digital marketing veterans, Audyence’s Real-Time Demand (RTD) platform leverages SaaS-based automation in the traditionally…
