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Native and Programmatic Advertising
Protecting Your Digital Ads, Campaigns, and Brands During the Holiday Buying Season
In India, like anywhere else, the holiday season presents an unparalleled opportunity for marketers to strengthen their brand with existing customers…
Verve Group’s Match2One Launches First Ever Shopify App Giving Merchants New Ways to Grow Revenue
Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector
Verve…
Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes:…
AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
AdOpsOne Launches Ai-Powered Ad Operations Service for Digital Content Publishers in the US
AdOpsOne, a division of Affinity Global Inc., announced it has launched its AI-powered ad operations assistant for ad-supported content publishers in…
Introducing Self-Serve Ad Solutions for CPG Brands on DoorDash to Reach New Customers During…
DoorDash is introducing new self-serve ad solutions designed to give CPGs more flexibility and options to reach nearly every household in America.…
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data
Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers
Yahoo announced an expansion of its partnership…
OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, announced an investment from…
IAS Expands Partnership with TikTok to Provide Leading Comprehensive Third-Party Brand Safety…
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution…
Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and…
Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange
Emodo, the intelligent exchange creating…
Click Fraud Detection Firm Polygraph Explains How Removing Ad Keywords Can Eliminate Fake Clicks
Polygraph, a cybersecurity firm helping advertisers prevent click fraud, explains how removing ad keywords from campaigns can eliminate the risk of…