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Native and Programmatic Advertising
Targetspot is Ramping up Its Presence in Spain
Targetspot, a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest…
VuePlanner Expands Real-Time Classification of YouTube Video with VueScan by VuePlanner
Going beyond traditional metadata provided by YouTube, VueScan by VuePlanner offers on demand visualization of a video’s GARM risk, IAB…
Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners
Two of the leading programmatic platforms…
StackAdapt Expands into Outdoor Advertising Adding Digital Out-Of-Home, Through Partner Vistar Media
StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global…
Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home…
Adtech mobility company Nickelytics launches next-generation OOH campaign together with autonomous delivery platform, Serve Robotics
The…
New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV…
AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance…
Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals…
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s…
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual…
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform,…
Neeva Launches in Europe to Rival Google Search With Tracking Free, Ad Free Search
Search engine Neeva has launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no…
VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled…
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…