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Native and Programmatic Advertising
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix
Integral Ad Science , a global leader in digital media…
Volta Media Network Enables 3D Ad Campaigns Across Its Network of Digital Screens
Latest capability furthers Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media…
Entravision and Meta Partner in Ghana
Partnership Expands Entravision 365 Digital’s Presence into West Africa
Entravision a leading global advertising solutions, media and technology…
Crisp and The Trade Desk to Provide Marketers with Store Availability Data to Optimize Media…
For the first time, brands will have inventory data from 40 retailers to activate digital media buying based on in-store availability
Crisp, the…
Tatari Launches Agency-focused Business
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now…
New Creatopy Case Study Reveals YouTube Shorts as Best Performing Vertical Advertising Platform
Leading ad design platform Creatopy has released a new study revealing the best-performing vertical advertising platform.
Creatopy has released a new…
Walt Disney Names Alisa Bowen President of Disney+
Walt Disney Co (DIS.N) on Thursday named Alisa Bowen, who has led global business operations for the company's streaming platforms, president of…
Consider Your DOOH Buying Methods Wisely: Direct Sales vs. Programmatic Buying
As the restrictions imposed by COVID-19 have lifted and crowds once again return to shopping centers, airports and other public spaces, more…
Seedtag announces Marcelo Cataldi as new Director of Sales and Partnerships in Miami
Seedtag, the leader in contextual advertising in Europe and Latin America, has strengthened its leadership team by hiring Marcelo Cataldi as Director…
Meta Versus TikTok: Where are Short Video Ad Spenders Heading?
Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…