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Browsing Category
Native and Programmatic Advertising
Walt Disney Names Alisa Bowen President of Disney+
Walt Disney Co (DIS.N) on Thursday named Alisa Bowen, who has led global business operations for the company's streaming platforms, president of…
Consider Your DOOH Buying Methods Wisely: Direct Sales vs. Programmatic Buying
As the restrictions imposed by COVID-19 have lifted and crowds once again return to shopping centers, airports and other public spaces, more…
Seedtag announces Marcelo Cataldi as new Director of Sales and Partnerships in Miami
Seedtag, the leader in contextual advertising in Europe and Latin America, has strengthened its leadership team by hiring Marcelo Cataldi as Director…
Meta Versus TikTok: Where are Short Video Ad Spenders Heading?
Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Targetspot is Ramping up Its Presence in Spain
Targetspot, a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest…
VuePlanner Expands Real-Time Classification of YouTube Video with VueScan by VuePlanner
Going beyond traditional metadata provided by YouTube, VueScan by VuePlanner offers on demand visualization of a video’s GARM risk, IAB…
Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners
Two of the leading programmatic platforms…
StackAdapt Expands into Outdoor Advertising Adding Digital Out-Of-Home, Through Partner Vistar Media
StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global…
Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home…
Adtech mobility company Nickelytics launches next-generation OOH campaign together with autonomous delivery platform, Serve Robotics
The…
New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV…
AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance…