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Native and Programmatic Advertising
Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals…
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s…
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual…
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform,…
Neeva Launches in Europe to Rival Google Search With Tracking Free, Ad Free Search
Search engine Neeva has launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no…
VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled…
VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…
Wrapify Announces Driver Marketplace to Provide Additional Value to Brands and Drivers
Wrapify, drivers of innovation in out-of-home advertising, launches the Driver Marketplace to connect brands with one of their key demographics -…
Five Predictions for the Future of Ad Filtering
Global Analysis and Survey Report Revealed at Ad-Filtering Dev Su
eyeo, a pioneer in building a more sustainable value exchange between…
DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of the new DV Attention Lab to help…
Society Pass/Thoughtful Media Group’s Strategic Partnership with Onlive.Site Eyes the Surging…
Thoughtful Media Group Inc, the Thailand-based, digital advertising arm of Society Pass Incorporated, Southeast Asia's leading data-driven loyalty and…
FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First…
FuboTV , the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID…
Measured Launches In UK With New Tools That Enable Retailers to Maximise Advertising ROI
Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow. The latest product launch also…