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Native and Programmatic Advertising
IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta
Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels
Integral Ad Science, a leading…
Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement
Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, announced a partnership with LoopMe for brand lift measurement.
“As Out of…
Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV
The report from VIZIO, Adelaide shows FASTs exceed CTV by +20% and Linear TV by +35%, which already garner stronger-than-average attention compared to…
TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
TEGNA Inc. announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local…
Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API
Integration Makes Transcoded Creatives Directly Available in Google Ad Manager's Creative Repository from Flight Control, Streamlining Ad Serving…
Oraki – Pioneering a New Paradigm in EMEA’s Ad Tech
Oraki, an innovative leader in the ad tech sector, announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA.…
OpenX Announces Programmatic’s First Cookieless Deal Library to Simplify Buyers’ Transition to…
The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape
OpenX…
Cyrusson Digital Advertising Agency Offers Advanced Marketing Solutions
Cyrusson, a skilled digital advertising agency, is excited to bring innovative marketing solutions to businesses in the heart of Silicon Valley…
Beatgrid’s Single Source Panel: Precision in Measuring CTV, YouTube, and TV Amidst Walled…
With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu,…
EXTE Appoints Matthew Doherty as CEO for North America
After five and a half years as Senior Vice President of Sales at Teads, Matthew Doherty embarks on a new chapter as the CEO of EXTE in North America.…
