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Dell Picks CognitiveScale to Hyper-Personalize Customer Journeys with Augmented Intelligence

CognitiveScale’s  Augmented Intelligence Software Powers Superior Customer Experience for Dell 

cognitivescale + dell

Although customer experience has become the centerpiece of business strategy, expectations continue to outpace most companies’ ability to evolve or invent experiences. To help customers meet expectations, Dell has CognitiveScale as a key partner to transform customer experience and marketing productivity through AI-powered, hyper-personalized customer journeys. CognitiveScale is a leader in augmented intelligence and responsible AI software.

Why Did Dell Choose CognitiveScale?

By leveraging the power of AI to understand declared, observed, and inferred customer behavior across various channels and devices, CognitiveScale will enable Dell to generate additional insights from customer interactions and create highly personalized experiences. This AI-powered system will also deliver prescriptive insights for sales, marketing, and customer service teams to better manage customer engagement.

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According to Forrester’s Predictions 2018: A Year of Reckoning, 30 percent of companies will see further declines in customer experience performance in 2018, and those declines will translate into a net loss of a point of growth. Dell, already a leader in delivering world-class customer experiences, chose CognitiveScale and its Cortex 5 software to power and transform the core of their customer journeys.

What is Augmented Intelligence?

Role of Augmented and Artificial Intelligence in Defining Customer Journeys

According to CognitiveScale, Augmented Intelligence “emulates and extends human cognitive function through the pairing of people and machines.” Advanced companies and leaders in the industry connect Augmented Intelligence as an effective enabler to maximize AI’s value and adoption rate.

Read More: The Promise and Potential of AI for the Insurance Industry

Cameron Sojan, Vice President of Marketing and Customer Engagement Platforms at Dell, said, “Dell is committed to leveraging emerging technologies to transform customer experience while helping our marketing and sales professionals meet the rapidly changing expectations of today’s empowered customers.”

Cameron added, “We are pleased to partner with CognitiveScale on this innovative initiative that will apply artificial intelligence in a practical, scalable and responsible manner to build deeper, more valuable customer relationships by providing real-time insights into rich behavioral data across every phase of the customer lifecycle.”

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The Future of Customer Engagement Will Need AI to Scale and Succeed

“The future of customer engagement will need AI to scale and succeed,” said Akshay Sabhikhi, CEO of CognitiveScale.

Akshay added, “Our Cortex 5 software will help Dell bring AI-powered experiences within reach for millions of customers while empowering marketing, sales and service professionals to deliver new experiences to improve customer conversion and lifetime value.”

Currently, CognitiveScale Cortex 5 software helps businesses apply Artificial Intelligence and Blockchain technology to solve complex business problems at scale for financial services, healthcare, and digital commerce markets.

Read More: Insurtech: the new AI disruption is hitting insurance

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