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Trax and Nielsen Bring Deeper Shelf Insights to CPG Brands

The new and enhanced Shelf Pulse provides brands a unique store view to better understand product, category, and competitor performance

Trax, a leading company in computer vision solutions and analytics for retail, and Nielsen, a global measurement and data analytics company, announced the enhancement of Shelf Pulse. At a time when retailers need more support than ever with navigating the new COVID-19 reality, this data platform provides CPG brands with critical shelf insights and intelligence to become retailers’ trusted advisors and drive continued category growth and sales.

Using Trax’s shelf intelligence data and Nielsen’s electronic point of sale (EPOS) data, Shelf Pulse provides brands a robust view into the store, enabling a deeper understanding of how their products, categories and competitors are performing. The platform delivers customized and frequent digitized measurements of in-store merchandising, planogram conditions and competitive presence, allowing brands to furnish retail partners with unbiased and data-driven recommendations to increase sales and improve KPIs.

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“The impact of COVID-19 on the retail industry has been monumental and brands need help planning new and more effective strategies in order to be successful,” said David Gottlieb, Managing Director, Americas for Trax. “Shelf Pulse is crucial for CPG brands to understand how their categories are performing and how in-store conditions are impacting sales. In turn, this knowledge is invaluable to retail partners, as it can answer important questions related to which products are over- or under-spaced, how valuable a product is to the category and store, how position impacts sales in the category, and much more.”

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Brands using Shelf Pulse have access to:

  • Robust and Representative Samples: Designed by Nielsen, covering representative samples of stores across retailers that matter the most, from Walmart to Target, to the leading grocery chains and other retailers in all channels.
  • Pre- and Post-Reset Visibility: Allows brands to gain a quick impact evaluation of all category products, brands and segments.
  • Complete View of Performance: Reveals the most important metrics of category shelf condition such as Share of Shelf, Distribution, Shelf Positions, Adjacencies, and more.
  • Full Analysis Flexibility: With insights delivered through a powerful business intelligence platform, enabling brands to compile specific datasets according to business needs and share across their organization.

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“We are going through the largest reset of all time and retailers need help planning for this new reality,” said Pete Conti, SVP Intelligent Analytics North America for Nielsen. “Shelf Pulse enables brands to have unique ‘eyes in the store’ to more deeply understand their categories, competitors, and overall performance, which can be essential to their success.”

Retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution, store monitoring and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition algorithms that turn photos of retail shelves into granular, actionable shelf and store-level insights.

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