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Rybbon Partners with Medallia to Boost Response Rates of Surveys, Research, and Insights Communities Using Digital Incentives

Rybbon, a leading provider of digital rewards, announced a partnership and the availability of a new integration module with Medallia, a global leader in customer and employee experience. The partnership provides the foundation for both parties to work together to extend and build upon the Medallia Experience Cloud platform and to participate in joint go-to-market activities. Rybbon’s integration with Medallia automates the management and distribution of incentives used in market research, employee experience, and customer experience programs, helping to reduce time-consuming and costly manual processes.

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“The Rybbon automated digital rewards platform can dramatically reduce administrative time and improve response rates,” said Jignesh Shah, Head of Global Integrated Incentives at Rybbon. “It’s not unusual for our clients to see a dramatic increase in survey response rates by incentivizing respondents with a diverse selection of digital rewards.”

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“Our clients are dedicated to driving loyalty and advocacy by improving the customer and employee experience,” said Steve Vierra, Executive Vice President at Medallia. “Rybbon’s powerful platform delivers rewards automatically and quickly in over 160 countries, giving our clients powerful new tools to increase participation, improve engagement, and drive employee recognition.”

The Rybbon for Medallia integration provides an out-of-the box solution allowing Medallia users to easily add Rybbon incentives to Medallia surveys. The combined offering is available now.

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[To share your insights with us, please write to sghosh@martechseries.com]

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