Monte Carlo Expands Leadership Team from Snowflake, Segment to Support Hypergrowth of Data Observability Category

Monte Carlo, the data reliability company, today announced two new strategic hires to its leadership team: Daniel Day, Head of Marketing, and Jordan Van Horn, Head of Revenue. With experience leading award-winning go-to-market teams at Snowflake and Segment, Day and Van Horn share a deep expertise in the data industry and will help Monte Carlo meet the growing demands as the industry leader in Data Observability.

Day brings over a decade of marketing leadership experience to Monte Carlo. Day founded Snowflake’s account-based marketing (ABM) practice at Snowflake, an industry behemoth and strategic partner of Monte Carlo. During Day’s tenure leading ABM at the company, Snowflake went from $15M in revenue to over $300M, with over 40 percent of sales influenced by ABM.

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“Data quality is a massive challenge for businesses of every size and across every industry,” said Day. “When I learned about the emerging discipline of data observability, and how Monte Carlo is pioneering a new product category with such enormous potential, I couldn’t pass up the opportunity to join their incredible team.”

Van Horn has over 15 years of sales and revenue experience. He comes to Monte Carlo from customer data platform Segment, where he served as Vice President of Sales. He also oversaw the company’s first international expansion into Europe. While at Segment, Van Horn built and managed the largest sales team as the company passed $100M in revenue. Previously, he led enterprise sales for Dropbox Business.

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“Monte Carlo solves a problem that every business leader knows they need to address,” said Van Horn. “And their founding team has done an exceptional job of defining and articulating the potential impact their platform can make. I look forward to helping expand the reach of Monte Carlo during this next phase of growth.”

“Daniel and Jordan have a deep understanding of how modern companies leverage and value high-quality data, and share our vision for eliminating data downtime through end-to-end data observability,” said Barr Moses, CEO, Monte Carlo. “I’m thrilled to welcome them into the fold, and I can’t wait to watch them work together to help more companies achieve data trust!”

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