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App Radar Brings The Power Of Generative AI For App Market Intelligence

Industry-first integration enables app marketers to instantly gather critical insight into their own apps and competition with cutting-edge Generative AI technology

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App analytics and marketing company App Radar has launched an OpenAI integration which enables app marketers to stay ahead of the curve with instantaneous and in-depth insight into competitor user feedback thanks to state-of-the-art language models.

App Radar is the first app marketing and analytics platform to provide app marketers with Generative AI-powered insights into their own apps and competition. The new tool takes the hassle out of analysing hundreds of reviews manually on the Google Play Store and Apple App Store and provides a comprehensive summary of what competitor users are saying about their app experience – an invaluable asset for user acquisition strategies.

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The new tool enables App Radar users to filter the results by app, country and date range so that they get the information they require easily and quickly whenever they need it. The tool also enables users to schedule to receive their weekly and monthly summaries in their inbox.

The tool enables businesses of all sizes to investigate competitor user feedback with the ultimate goal of increasing the efficiency and effectiveness of their market research.

Grete Ling, Head of Growth, App Radar, said: “We are excited to offer this powerful competitor research tool which will help app marketers to cut through the noise and make decisions faster. By leveraging the capabilities of Generative AI, we are able to provide businesses with specific insights from thousands of reviews that are publicly available but impossible to be actually used without big data interpretation.

“While understanding what the market wants is part of an app marketer’s job, the truth is that app marketers are inundated with information and have very little time to do regular and comprehensive market research.

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“It doesn’t help that the mobile app industry is incredibly competitive with over 5 million apps on Android and iOS, and to stay ahead of the curve, you need to constantly innovate and provide features that meet the needs of your users.

“App marketers can now use the power of AI and App Radar to get instant insights and recommendations for their app. We believe that this tool will help our customers to stay competitive in today’s fast-paced and ever-changing app environment.”

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