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Simplr Appoints Mark Coffman as Chief Sales Officer

Simplr, the conversational experience platform built to exceed the expectations of the NOW Customer, appointed Mark Coffman as chief sales officer. In the role, Coffman will oversee the development and execution of Simplr’s global sales strategy and organizational growth.

Coffman comes to Simplr from digital asset solution provider Vertalo, where he was chief revenue officer leading all go-to-market efforts. Prior to Vertalo, Coffman held executive sales leadership and chief revenue officer positions at high-growth enterprise technology companies including Interset, Apptio, and Endeca. Coffman also spent more than eight years at TIBCO Software, where he served as VP of Sales.

“As Simplr continues to gain traction as the CX platform of record for large international brands, we knew we needed someone with deep experience in enterprise technology go-to-market strategies to lead our sales team as our first chief sales officer,” said Eng Tan, Simplr CEO. “Quite simply, there are few sales leaders more experienced when it comes to rapidly scaling enterprise sales and GTM teams than Mark, and we are incredibly excited to have him on board.”

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“Simplr has quickly established itself as a major disruptor in both the customer service BPO and chatbot spaces, boasting an incredibly loyal customer base made up of brands known worldwide for forward-looking, exceptional CX,” said Coffman. “Through hard work and dedication to customer success, Simplr has established an exceptional foundation upon which to grow the company. I am looking forward to rolling up my sleeves and getting to work alongside my teammates.”

Simplr is the only customer service solution on the market that offers automation backed by humans. Through AI-powered customer inquiry routing mechanisms and response recommendations, the Simplr platform automates and resolves up to 80% of customer inquiries, resulting in improved efficiency and cost savings all while providing a better customer experience. Simplr customers see an average savings of 49% when compared to what they spend with legacy chatbot and customer service outsourcer providers.

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