Symphony Solutions Expands Partnership With Optimove: Redefining iGaming Personalization With AI

Symphony Solutions, a leading software development company, announced it has expanded its partnership with Optimove. Optimove is the leading CRM M***************** for the iGaming industry. Symphony Solutions brings to the table its unparalleled expertise in online g******* software development. This collaboration marks a significant development in iGaming, advancing personalized user experiences driven by artificial intelligence (AI).

The Optimove/Symphony partnership began with Graphyte in 2018, a company acquired by Optimove in 2022. Graphyte is now Opti-X.    The expanded partnership includes Optimove’s advanced CRM Marketing capabilities. Symphony Solutions is poised to deliver an even richer and more personalized gaming journey with the combination of Optimove with Opti-X’s AI-driven personalization. The Optimove/Symphony collaboration empowers online g******* operators with the tools they need to excel in customer loyalty and retention.

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Optimove is renowned for its data-driven multi-channel marketing approach, focusing on starting all marketing with the customer. By leveraging customer data to orchestrate emotionally intelligent communications, Optimove has excelled in creating meaningful online interactions.

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The synergy between Optimove’s CRM marketing prowess, Opti-X’s AI capabilities, and Symphony’s online g******* development proficiency promises to redefine how online g******* operators engage with their players. This partnership is expected to drive growth and ensure a roster of satisfied customers.

Said Valentina Synenka, VP Chief Marketing Officer at Symphony Solutions, “With Optimove, Symphony Solutions elevates online g******* experiences to new heights, ensuring that players keep coming back for more. With Optimove, we can ensure that operators deliver impeccable personalized experiences to their players.”

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Added Erk Holt, VP of Channels for Optimove, “Symphony has an incredible track record in delivering unmatched player satisfaction, building unwavering loyalty, and achieving remarkable business growth in the online g******* sector. We believe this expanded partnership will be a boon to gaming operators.”

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