Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on First-Party Data Foundation

The leading enterprise customer data platform will help the travel company unify, manage and activate its data to deliver highly personalised, end-to-end experiences

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth.

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“Today, customer data is at the heart of any ambitious organization, especially one that aspires to make every interaction feel more like it is a one to one experience versus a one to many approach”

Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout the customer journey. As part of their ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience. Amperity offers a sophisticated, AI-powered platform to create unified customer profiles, harness data to help acquire new customers, deepen existing loyalty relationships, build a community, and support the best possible customer experiences across the end-to-end journey.

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Tom Barber, Head of Data at Virgin Atlantic, said: “When it comes to innovating for our customers, Virgin Atlantic never stands still. We’re building a digital core at the heart of our business so that our customers benefit from a seamless shop, book and service experience for our flights and holidays, with an innate understanding of their preferences across the end-to-end journey. We’re excited to adopt Amperity to help us get to know our customers better than ever, supporting personalised and meaningful content and experiences at every touchpoint, with the advantage of consistent and secure first-party data and customer segmentation.”

Amperity’s platform uses patented machine learning algorithms to deliver industry-leading identity resolution, audience segmentation, and predictive analytics which allows Virgin Atlantic to create the most relevant content and communications for each customer.

“Today, customer data is at the heart of any ambitious organization, especially one that aspires to make every interaction feel more like it is a one to one experience versus a one to many approach,” said Barry Padgett, CEO at Amperity. “By tapping into Amperity, the platform for customer data, Virgin Atlantic will be able to take advantage of patented identity resolution, with strict governance and activation capabilities that will make experiences even more connected and relevant.”

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