Zenarate AI Coach Simulation Training Helps Startek Develop Confident Top-performing Agents and Deliver Exceptional Customer Experiences for its Global Roster of Clients

 Zenarate, the leading Simulation Training solution, announced that Startek, a global customer experience (CX) solutions provider, is using its AI Coach to provide immersive training to its contact center teams. Startek has integrated Zenarate as part of Startek AI Coach into its Startek Agent AI platform to help develop confident top-performing new hires and tenured agents. Zenarate AI Coach simulates real customer and prospect conversations and allows agents to practice and develop soft skills, adoption of best practices and ensures adherence to compliance practices.

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“Zenarate supports the Startek Future of Work strategy by prioritizing the innovative use of technology to reduce agent effort and enable our teams to deliver world-class CX, whether in brick-and-mortar or remote roles,” said Abhinandan Jain, Chief Growth Officer of Startek. “Zenarate and Startek are committed to developing solutions that enable agents to deliver consistent, world-class CX, which makes our partnership a natural fit.”

With customer and prospect interactions mattering more than ever, organizations need more effective ways to develop confident top-performing agents delivering superior experiences and performance. Zenarate AI Coach is the “flight simulator” for customer and prospect engagement. In training, new hire agents and tenured agents are immersed in life-like voice, screen, and chat simulations to master any high-impact topics they will face with live customers.

Integrating Zenarate, Startek Agent AI is a modular platform combining three AI-powered solutions designed to enhance employee experience (EX) and deliver a superior customer experience (CX). The platform leverages AI to provide flexible training to contact center teams globally. It offers real-life scenario-based training that proves more impactful than traditional learning approaches, particularly for younger agents that comprise a high percentage of the agent population. Startek CX solutions apply empathy across data, technology and people to enable clients to build long-term, profitable customer relationships by closing the CX gap.

“Lasting partnerships are based on mutuality, and we appreciate the focus on delivering solutions that deliver shared benefits for our people, clients, and stakeholders,” Jain says. “We especially appreciate the adaptability and responsiveness of the Zenarate team. It enables us to build strong and productive relationships, allowing for a personalized approach and the ability to adapt to changing needs.”

Today, over 2,500 Startek agents have access to simulation training through Startek Agent AI to deliver real-time insights to agents and their coaches, delivering training and development programs in a more engaging and impactful format.

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“Agents remain at the core of the customer and prospect experience, often providing the only human connection with a brand,” said Brian Tuite, CEO and co-founder of Zenarate. “We’re honored to partner with Startek to create an unmatched experiential learning solution for agents through AI Coach. With AI-based simulation training at the core of agent training and development, Startek delivers proven results and helps agents approach the most complex interactions with confidence and mastery of best practices and soft skills.”

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