Exponential increase in end user adoption, with over 121M monthly location events
Bluedot, which provides location technology for mobile apps to power high-value interactions between brands and their customers, announced the company has secured $9.1 million in Series B funding led by Autotech Ventures. The current raise brings the total funding for Bluedot to $21.9 million and includes participation by existing investor Transurban and new investors Forefront Ventures, IAG Firemark Ventures, and Mighty Capital. Alexei Andreev, managing director at Autotech Ventures, has joined the Bluedot board of directors, and Jennifer Azapian, a partner at Mighty Capital, has joined as a board observer.
In addition, Bluedot also today announced the launch of Tempo, a predictive time-based arrival technology that will allow marquee customer brands like Dunkin’ Donuts, KFC, McDonald’s, Transurban, On The Run, and others to receive real-time alerts to know when a consumer is approaching. The new product launch follows record growth for the company with a spike in customer growth of over 2,471 percent increase in unique monthly users in the last 12 months and an average of over 121 million high fidelity, first-party location events monthly.
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With Tempo, businesses will always be ready at the exact moment a customer enters a store, drives up to a curbside pickup spot, or arrives at a drive-thru window. Tempo is an advanced alternative to radius-based geofencing. The new product will take into account travel time, traffic patterns, topography, and real-life behaviors, such as how long it takes to get into a vehicle. It provides mobile-based data that can quickly transform businesses, driving towards more efficient operations in the wake of COVID-19.
“Software that can enable businesses to minimize contact is vital,” said Autotech Ventures’ Andreev. “Moving forward, we see the market favoring contactless solutions and Bluedot is poised to meet this demand. Bluedot’s differentiated offering, focus on consumer experience and scalability are key factors for any business’s future success, especially as we all rethink mobility and brand interactions.”
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“With Dunkin’, Bluedot has significantly reduced wait time in frictionless drive-thrus, allowing stores to service more vehicles than ever before. Guests can advance straight to the drive-thru pickup window for their meal. Customer satisfaction increases as wait times decrease — the net result is a better customer experience with fresher food. Having a quicker drive-thru experience not only increases mobile order revenue, but also customer throughput,” said Jack Clare, Dunkin’ Donuts’ former Chief Information and Strategy Officer. “This is a game changer — resetting the bar for delivering real convenience and accelerating Dunkin’s mobile initiatives.”
Bluedot’s proprietary location services technology enables brands to deliver real convenience and value to customers by leveraging location insights on mobile apps at the right moments. With 20 times the accuracy over competing solutions, Bluedot helps to improve operations and throughput, boost customer engagements through smarter, contextual messaging, and, ultimately, enable meaningful customer experiences with businesses. Bluedot focuses on driving impactful interactions in quick service and fast casual restaurants, retail, and transportation industries, powering complex use cases like frictionless drive-thru and curbside pickup.
“Mobile location data is powerful but also dynamic and constantly evolving. The ability to tap into this information in real-time with precision is the difference between serving your customers at just the right moment or missing the opportunity altogether. As businesses strive to achieve differentiated, brand-owned experiences, location is the catalyst,” said Emil Davityan, CEO of Bluedot. “As we power these bespoke on-the-go customer experiences, privacy and security have always been top of mind – and that’s not changing. Enterprises entrust us with their first-party customer data to deliver powerful, valuable interactions. We do not sell or share location data.”
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