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Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm

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Companies Looking for Large-Scale Opportunities to Transform Their Business with Analytics Should Consider Fractal

Fractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent  The Forrester Wave: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research.

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“We’re delighted that we are named as a Leader in Forrester’s Customer Analytics Service Providers report,” said Pranay Agrawal, Co-founder and CEO of Fractal Analytics. “We have a clear mission, to help our clients create a billion-dollar value via AI and analytics. We believe that this latest recognition by Forrester validates our approach and testifies to the significant impact Fractal continues to make with some of the most successful brands in the world. We will continue to aim to transform our clients’ businesses with AI and analytics, and to power every human decision in the enterprise.”

“[Fractal Analytics] owns the Final Mile of analytics.” – The Forrester Wave: Customer Analytics Service Providers Report (Q2 2019). “Fractal knows that customer analytics is only half the battle, while the other half is implementing the resulting insights in a meaningful way. Fractal invests a good chunk of its revenue into R&D, and the result is a slew of products that accelerate time-to-value, such as Customer Genomics, its continuously learning personalization engine.”

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Forrester Research assessed each organization in the report on thirty-three different criteria for three categories, including Current Offering, Strategy and Market Presence. Within the three categories, Fractal has received the highest possible score in 20 out of 33 criteria. This included the criteria of Innovation & Transformation, Vertical Competencies & Experience, Personalization and Current Partner Ecosystem.

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