Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s in the Benelux,…

Leading mobile advertising platform also experiences over 80% OM SDK opt-in rate on MFX Exchange, improving measurement capabilities for clients…

Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers IRIS.TV, the leading video data platform, and Magnite’s…

First Open Audio Marketplace That Brings Together Broadcast, Podcast and Streaming Audiences at Unprecedented Scale Triton Digital, the global…

Hi Fiona. Please tell us about your role and the team / technology you handle at MediaMath. How did you arrive at MediaMath? As of April, I am the…

34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…

IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud based SaaS technology for broadcast and connected TV,  announced that…

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with IRIS.TV, the leading video data platform, to…

Launch Follows Receipt of Patents Achieving Advertising-System Interoperability Among Broadcasters, Cable Networks, MVPDs and Digital Supply and…

Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV…