OTTera becomes IRIS-enabled providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera,…

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars A newly…

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns…

Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and…

Major Networks Launch Live Local and National Addressable TV Campaigns VIZIO announced it has surpassed 11.2 million addressable TVs across the U.S.…

Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply IRIS.TV, the world’s leading video data platform, has tapped SpotX—now…

The range of technologies available to CMOs is daunting. This promised land of AI technology for marketers was supposed to become even more of a…

Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to…

Blocking and flagging inappropriate content through AI-enabled contextual outcomes engines is the way of the future. This new method replaces old…

Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a…