Analytics Comscore Brings Its Digital Audience Measurement to Include Snapchat Discover AIT News Desk Nov 5, 2018 The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a…
Gaming ePlay Digital to Rebrand Subsidiary to Mobovivo ESPORTS to Drive Mobile Esports AIT News Desk Oct 31, 2018 Mobovivo to Focus Streaming App and Gaming Platform on Mobile Esports ePlay Digital Inc. the creator of Big Shot™ mobile esports games is leveraging…
Guest Authors Halloween Special: Are Your Customers GHOSTING You? Jennifer Shambroom Oct 31, 2018 This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has…
Machine Learning Google Unveils Smart Campaigns, a New Advertising Tool in the UK Sudipto Ghosh Sep 7, 2018 Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business Read More: Oracle Retail…
Analytics Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights Sudipto Ghosh Aug 21, 2018 DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied…
Augmented Reality BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market Sudipto Ghosh Jul 21, 2018 Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media…
Mobile Enhance your X-factors, Adrealm’s AI-driven ecosystem to make quantum leap in digital… AIT News Desk Jul 19, 2018 Adrealm, the company behind the leading AI-driven mobile advertising optimization platforms UPLTV and Mintegral, collaborated to host the Chinese…
Blockchain Crowded Cloud Partners with Verasity to Upend the Media Industry with Blockchain AIT News Desk Jul 10, 2018 In a move that stands to take blockchain's impact on the entertainment industry to the next level, Crowded Cloud, a new platform to decentralize…
Analytics Oath Selects AWS as Its Preferred Public Cloud Provider AIT News Desk Jun 19, 2018 Global digital media and technology company leverages AWS for its broad and deep functionality, expansive global infrastructure, and highly…
Analytics Tru Optik Announces First Measurement & Validation Solution for Audience-Based Advertising… AIT News Desk Jun 18, 2018 IHS, Experian, TiVo, Dataline And Others Partner With Tru Optik On Breakthrough Connected TV Measurement Solution Tru Optik, the leading…