Deal Accelerates Evergage Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage,…

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means –…

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM…

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage,…

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late…

As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating…

Study Finds Teaming Machine Intelligence With Humans Can Help Organizations Embrace A New Era Of Efficient And Meritocratic Workforces…

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals…

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…

The apparel market is one of the largest in existence, accounting for 2 percent of the world’s GDP, and valued at roughly $3 trillion. Every year,…