Machine Learning The Trade Desk Launches Kokai a New Media Buying Platform that Brings the Full Power of AI to… Business Wire Jun 7, 2023 Kokai also Features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner…
Analytics Invest Wisely in Your Tech Stack With AI Eric Schwartz Jun 7, 2023 Digital ads are continuing to grow as advertisers utilize online channels to push brand awareness and sales, with advertising spend estimated to…
Machine Learning Mediaocean Mid-Year Advertising Outlook Report Reveals Impact of Generative AI, Social Video, and… GlobeNewswire Jun 2, 2023 Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as…
Native and Programmatic Advertising Inscape Elevates ACR Measurement By Adding New Streaming Data With The Launch Of Commercial Feed+ AIT News Desk May 30, 2023 New streamlined solution improves measurement capabilities by combining linear and streaming feeds in order to drive more accurate planning and…
Machine Learning MobileFuse Rolls out Outstream Capabilities and AI to Fusion Video, MobileFuse’s Video Suite PR Newswire May 25, 2023 MobileFuse, one of the largest in-app mobile, CTV, and DOOH advertising platforms,released the latest version of its exclusive video offering, Fusion…
Data Management 11 Key Highlights From The Gartner Summit 2023-Charting the Future Of Data And Analytics Pooja Choudhary May 25, 2023 The human side of analytics is the biggest challenge to implementing big data. – Paul Gibbons Gartner's expert guidance and tools enable faster,…
Native and Programmatic Advertising Silverpush and 4D Announce Strategic Partnership for Enhanced Contextual Targeting to Boost… PR Newswire May 18, 2023 Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual…
Technology StackAdapt Expands DOOH Inventory By Onboarding New Global Partners Business Wire May 17, 2023 StackAdapt , the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH)…
Technology Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion GlobeNewswire May 12, 2023 Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC, both helping to drive growth of YouTube and CTV…
Analytics Nielsen’s Annual Marketing Report Finds Marketers are All In on Streaming Despite Questions on… PR Newswire Apr 26, 2023 Nielsen, a global leader in audience measurement, data and analytics, released its 2023 Annual Marketing Report, which uncovered that 84% of marketers…