Comscore, Inc. announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. on cross-platform audience…

As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…

The use of AI in gaming is not a new development. For a few years now, the global gaming industry has been using AI tools to create exhilarating…

Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a…

While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the…

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, announced that it has partnered with…

HUMAN Defense Platform ensures ad inventory offers complete fraud protection on AWS from start to finish reaching real humans across all media…

Authenticity in advertising, especially in the age of advanced social media techniques and the Metaverse, has become extremely challenging. Where…

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future announced a groundbreaking data collaboration…

End-to-end automated ad platform starts with creator-led sponsored content ad reads on YouTube, attracting leading advertisers and top creators…