Technology illumin integrates Meta Facebook and Instagram into its Journey Advertising Platform PR Newswire Oct 17, 2023 New features bring social in-platform, consolidating multi-channel campaign transactions and providing connected journey advertising intelligence…
Technology Equativ to Accelerate Global Evolution with New Additions to Executive Team AIT News Desk Oct 2, 2023 Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger…
Technology MGID Partners With Pixalate to Address Ad Fraud and Monitor Traffic Quality Business Wire Sep 28, 2023 MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and…
Machine Learning Relo Metrics Integrates VideoAmp Viewership Dataset Into Its AI-Driven Real-Time Platform for… Business Wire Aug 15, 2023 Advancement delivers sports broadcast impression data with better accuracy to benefit rights holders, teams, brands, and agencies using Relo’s AI…
Technology Roku and FreeWheel Announce Strategic Partnership to Bring Roku’s Leading Ad Tech to FreeWheel… Business Wire Jul 13, 2023 The collaboration fuels greater interoperability, automation, quality and results for publishers. Roku, the No. 1 TV streaming platform in the…
Machine Learning Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand… Business Wire Jul 13, 2023 Scaling partnerships with leading brands, Rafael will help to bolster Scibids’ position at the frontier of AI-led marketing Scibids, the global…
Technology Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced… GlobeNewswire Jun 28, 2023 Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible and NBCUniversal announced a new…
Technology Kochava Publisher’s Suite Selected by Major Industry Publishers Business Wire Jun 20, 2023 An innovative clear-labeled ad measurement technology drives performance marketing on CTV and OTT platforms, and Retail Media Networks Kochava,…
Analytics Nielsen to Fuel Open Innovation Through Data Integration With EDO PR Newswire Jun 20, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience measurement data…
Technology Gaming: An Opportunity to Boost Your Brand Among Passionate Players Fredrik Kinge Jun 14, 2023 In recent years we have seen the perception of PC and console gaming pivot from unsociable and, let’s face it, a bit nerdy, to an activity that is…